Essential to measuring social media ROI, these are the best tools for small businesses of all sizes. See full story

While automating posts can save about six hours a week, a new approach may be necessary. See full story

Here are four top tips that are often overlooked, but key to high participant engagement. See story here

Here are the top tools and how to use them successfully. See more here

Special Events online magazine discusses how adding rentals to your bottom-line can fit. See more here

These hints will help any business thrive during and beyond the pandemic. See full story

While the offer of a free website is tempting, there are several valid reasons why you may want to avoid them. See full story

Here are the top tips for writing your bio for each major social media platform. See more here

Whether you need more convincing that it’s worth your time and effort or you’re ready to dive in and get started, this guide lays everything out for you in clear, simple terms, explaining the most difficult jargon to comprehend in…

How to register for this webinar that entails implementing technology to create safer events and more. Read more here

With more than 800 million monthly active users, you may want to consider it for your next marketing platform. See full story

Best practices to build a brand that’s recognizable and relatable. See more here

Key takeaways from a wedding planner. See full story

Summer outdoor events are starting to pick-up around the Susquehanna Valley now that Pennsylvania is entering the green phase of reopening.  Read full story

Vendors in some cities are joining forces to salvage a wedding season hurt by the coronavirus outbreak.  Read story

Visual email or video campaigns can trump massive ad buys. Read more here

Tips on small business coronavirus relief funds. See full story

With a ton of creative thinking, small businesses are pivoting in ways large companies can only dream about. See full story

Wedding expert Colin Cowie answers questions and offers his insight. Read more here

Insightful tips from experienced mentors. See full story

How they are winning at social media during lockdown. See more here

Here’s a list of unique ways wedding vendors are working with clients. Full story here

An overview of comprehensive information on Facebook targeting methods. Read full story

Tips on how businesses can create stronger online connections. See full story

These key relationship-building marketing strategies will aid in building those connections. Read more here

How to avoid these common mistakes. Read full story

In order to keep competing in the near future, small business owners need to recognize the upcoming threats and adjust accordingly. Read full story

Four clever tactics that you can implement to start 2020 ahead of the game. Read full story

How to create a seamless experience combining marketing with customer service. See full story

Planning ahead to avoid undue stresses should be part of the game plan. Full story here

Defiant Public Relations CEO Sabrina Hutchinson discusses several pro tips to keep in mind. Read more here

Marketing tactics for video promotion is increasingly important as the popularity of video has risen. Read story here

Which promotional blunders might you be making in your social media efforts? Read more here

Improving your search rankings one step at a time. Read full story

Six tips to propel your sales team forward. See full story

Johnathan Ruggiero’s company is restructuring its approach in the wake of the increasing popularity of DTC companies. See full story

There are two very important aspects to Twitter that you may not have fully realized. Read full story

Knowing your audience is only one of the requirements to spending your time and money wisely on social media. See full story

10 must-have digital marketing items. Read full story

A simple website builder, along with an assortment of marketing tools designed to help small businesses engage in customer research and generate growth, has been launched by the website hosting platform. Read more here

How to understand this valuable strategy. See full story

Tradeoffs of small business digital marketing. Read more here

Topics will include wedding industry-related business and motivational courses to help you be the best you can be! Full story here

How to avoid having your messages deleted into oblivion. Read more here

The dos and don’ts of endearing your business to wedding venues. See full story

Effectively utilizing feedback is invaluable – here’s how dealing with “impossible” people can be a boon to your business. See full story

Here are a few key highlights from the report which uncovered how social media users from across the U.S. interact with brands on social platforms, and the ways those interactions influence their buying decisions. Read more here

Generation Z is growing up and showing different preferences than the generations before them. Here are some marketing trends to consider to reach them. Read story here

A list of reasons why you might want to take your business to Instagram. Read full story

LinkedIn announced a new tool today that will allow businesses to show their individual availability, industry expertise, skills, and geographic location. Read story here

In the midst of changing algorithms, finding a way to incorporate stellar SEO is crucial. See full story

Reasons why marketers must understand the necessity of social media in their content strategy. See more here

The CEO of HubSpot discusses what they are and how to remedy them. Read more here

A guide to the benefits of using Facebook Places. See full story

Discover why you may want to target some low volume keywords by using them in your SEO strategy. Read more here

How to find it on your site and what to do about it. See full story

A solid PR strategy is within your grasp with these hints from PR pro D. Channing Muller. Read full story

Why the round-the-clock support provided by a chatbot may be just what your small business needs. Read more here

Google has been researching how to add in more social platform-type business tools into its search results via its Google My Business profiles. Read more here

Objectives to consider when using videos to market your business. Read more here

It is forecast that by 2020, social media experiences will become increasingly immersive. Here’s how. Read more here

13 easy-to-follow tips from the Forbes Agency Council. Read full story

Creating positive posts and engaging with your audience with the power of positivity. Read more here

Learn the ideas behind “social proof” and why it is key to your success in the industry. Read full story

A survey by Outbound Engine found that 58 percent of business owners spend less than five hours a week and five percent of their revenues on marketing activities. Read full story

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired DoubleDutch, a leader in the mobile event app industry based in San Francisco. Read full story

Creating a consistent business message is essential, and linking your company’s social media accounts can help do that. Read more here

Several social media professionals and boutique business owners discuss four specific platforms which have delivered results for them and their clients. See full story

2019’s Southeast Photo Convention will be held in beautiful Savannah, Georgia. Full story here

These ten direct mail services will help to enhance your marketing efforts. Read more here

According to this study, social media is becoming ever more critical to business success. Read full story

—By Meredith Monday Schwartz, CEO of Here Comes The Guide Has this happened to you? You get a steady stream of inquiries from couples interested in your wedding services. You respond quickly to each couple with your info packet. But…

Easy-to-implement tips to ensure you always have something engaging to post for various platforms. Read more here

A lack of money doesn’t have to lead to a lack of marketing. See full story

While digital marketing strategies may vary among businesses, there are at least three key benefits to using this type of marketing. See full story

Are you missing out on the powerful potential of e-mail marketing? See full story

Questions to answer to help you gain insight and propel your business forward. Read full story

Experts share characteristics of businesses that manage to hold their own and then some. See full story

Content marketing can help with so much more than just SEO. Here’s how. See full story

BrandMuscle’s “State of Local Marketing” survey reports that paid search is being deprioritized by SMBs in their overall marketing mix. See full story

Personal social media accounts are not good for business. Here’s why you need to use a separate business profile. Read more here

What you can and can’t do about derogatory statements made about your business online. Read more here

Cost-friendly ways to get the word out about your business. See full story

This helpful infographic details fundamental tasks and essential steps to take to generate leads in your social media platforms. Full story here

Stand out from the competition with these lesser-known tips. See full story

Guidelines to help you choose wisely. See full story

Prominent Chicago wedding planner Frank Andonoplas discusses some common trends among couples who are having a second go at marriage. See full story

Ten communications pros share their favorite social media management platforms. Read more here

How and why to grow your Twitter universe. Read more here

Search engine marketing (SEM) has provided a means for smaller businesses to supersede larger ones. Read more here

Information on how best to optimize your Facebook ads. Read full story

Tips on how to promote your brand to your target audience. Read more here

Nuggets of wisdom from a master of reinvention. Read full story

The most crucial factor for consumers thinking about a purchase are online reviews. Here’s what you need to pay attention to. Read more here

New Leadership, Strategic Advisor to Drive Transformation of the Country’s Premier Bridal Retailer Tom Lynch Appointed Interim Chief Executive Officer; Curt Kroll Appointed Interim Chief Financial Officer CONSHOHOCKEN, Pa., March 4, 2019 /PRNewswire/ — The David’s Bridal Board of Directors today announced executive…

Every wedding budget category is experiencing a drop in spending with the exception of affairs costing $500,000 or more. Here’s what you can do. See full story

SEO 101. Read full story here

You’ll want to keep up with the frequent Facebook changes because chances are your target client is on there often. Here’s how. See full story

Forbes Communication Council discusses the trends they see coming for this year. See full story

New tactics for small business marketing are emerging – here’s how to explore all avenues. Read full story