The hugely popular series holds inspiration for wedding florists and brides. Read more here

Big, bold, and beautiful seem to be the key words to describe wedding floral trends this year. See full story

Sarah-Eva Marchese’s e-commerce startup seeks to disrupt the billion-dollar floral industry by offering personalized flower arrangements online. Read more here

Blooms from the 80s and 90s are making a comeback. See full story

Several reasons that despite taking a hit, the floral industry is continuing to thrive. See full story

Top trends in wedding flowers, culled from the Instagram posts of the best florist accounts. See full story

The Team Flower conference will be held next year in Albany, NY and will encompass retail, growers, designers, publications, wholesalers, and bloggers. Full story here

Hometown Flower is a mobile florist that conducts all sales online, and was not required to shut down in March as most other nonessential businesses were. Read more here

Low-maintenance, longer-lasting dried flowers are catching on, including for weddings. Read story here

Donesha Benson found an unexpected business solution to keep her business afloat. See full story

More modern couples are opting for pieces that make a bold statement. See full story

Florists and floral designers can access an unmatched offering of digital courses, any time and anywhere JACKSONVILLE, Fla.–(BUSINESS WIRE)–May 18, 2020– The Floriology® Institute, one of the country’s foremost centers for floral design and florist-related education, has announced the launch…

Eight tips on growth in a difficult season. See more here

Losses of wedding-related revenue notwithstanding, florists are hoping for a Mother’s Day comeback. See more here

Advice on cancellations, deposits, refund requests, and your floral business. See more here

A cancelled wedding brought smiles to the faces of some lonely seniors. See story here

Some of the latest looks for today’s weddings. See full story

Flowers typically can arrive from all over the world, and some businesses are seeing delays due to the spreading virus. Read full story

The owner of Masterpiece Cakeshop explains why Barronelle deserves the freedom to celebrate marriages that are consistent with her faith. Read more here

Find a conference that suits your schedule from this comprehensive list. See more here

Harriet Parry, London-based florist, elevates wedding flowers to a level of fine art. Read more here

A wild deer unexpectedly made his way into the photo session of Morgan and Luke Mackley and began chomping on the bride’s bouquet. See full story

Little Oliver took the place of a bouquet as his mother carried him down the aisle. See full story

The decision was reiterated that Barronelle Stutzman violated Washington state’s discrimination law. Read full story here

The upset neighbor lost her extremely rare Amelia Earhart hybrid tea roses, among many others. Read full story

Sam’s Club is selling more than 1,600 different floral options for brides looking to spend less. See full story

Online floral retailer The Bouqs Co. is collaborating with Monique Lhuillier on a co-branded wedding flower and bouquet collection. See full story

A notably scrumptious trend this year could very well be a quite unexpected one – a cotton candy bouquet. Read more here

The latest styles that are on the horizon. See full story

Teaching assistant Kirsty Frayne received the surprise of a lifetime after preparing to catch the bouquet. Read more here

From unique and unexpected flowers to decor with pops of rich red and romantic candlelight, these popular winter wedding trends are dazzling and inspiring. Read more here

In light of the federal ruling in favor of the Colorado baker, the U.S. Supreme Court justices returned the case for “further consideration”. Full story here

The floral startup hired Lewis Miller, of Lewis Miller Designs, and unveiled new floral displays. Full story here

IN resident David Elliot says he was denied service from an Avon florist after she learned his flowers were for a same-sex wedding. Read story here

Floradashery owners Leah Ramanujan and Summer King created the Dash of Kindness program to be both environmentally and community conscious. Read more here

Donor Hayden Hatfield Ryals had only one person in mind for the job… See full story

Barronelle Stutzman is defended by Alliance Defending Freedom, or ADF, the same conservative Christian nonprofit that defended Masterpiece Cakeshop. Full story here

DUBLIN–(BUSINESS WIRE)–The “US Floral Gifting Market – Industry Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering. The US floral gifting market is projected to reach revenues of approximately $16 billion by 2023, growing at a CAGR of around 6% during 2017-2023….

Petal by Pedal in NYC delivers locally grown flowers to customers. See full story

The Floristry, located in Buffalo, stands out from the crowd. Full story here