NEW YORK–(BUSINESS WIRE)–Oct 15, 2019–
The Knot and WeddingWire, two leading brands in the global wedding planning industry, today reveal that nearly 34,000 US couples will get married on October 19, 2019, the most popular wedding day of the year.
A Comprehensive Snapshot of October 19 Weddings
On this day, more than 474,000 wedding professionals—including florists, caterers, photographers, musicians and more—will work to bring couples’ wedding visions to life. With to-be-weds looking to infuse their personalities, interests and passions into their wedding day, this is no small feat. Wedding pros will help 8,129 couples serve a tasty late-night snack and 7,452 couples incorporate local décor or cuisine elements from where they met or grew up. Additionally, as couples put their own twists on traditions, 11,517 wedding parties will be mixed gender; 14,905 couples will write and recite their own vows; and 5,759 will incorporate cultural or religious traditions into their wedding ceremonies.
“As fall weddings continue to grow in popularity, we’re seeing more and more couples opt for those September and October wedding dates,” said Jeffra Trumpower, Senior Creative Director at WeddingWire. “It’s no surprise to us that 2019’s most popular wedding day of the year falls in mid-October. On October 19, we expect to see couples incorporating bold, vibrant and festive colors into their décor coupled with hearty comfort food dishes; seasonal cocktails like spiked warm apple cider; and lots of texture like pampas grass, greenery and velvet.”
2019 WeddingWire Guest Study
In advance of the most popular wedding day of the year, WeddingWire conducted the 2019 WeddingWire Guest Study to gain perspective on the wedding guest experience—from travel, accommodations and RSVPs, to expenses, gifting and favorite moments from the big day. The study found that when it comes to the wedding reception, guests pay most attention to food (77%), followed by music (55%) and the venue/setting (51%). As guests are preparing for upcoming weddings, their top challenges include finding something to wear (44%), keeping costs reasonable (27%), and choosing a gift for the to-be-weds (24%).
On Saturday, October 19, 4.3 million guests will attend a wedding, with 1.7 million of those guests traveling out of town to do so. On average, each wedding guest spends $430 attending a wedding, including a wedding gift for the to-be-weds. However, this price fluctuates significantly depending on whether travel is involved. For those staying local, the average cost comes down to $180, whereas guests who fly out of town are looking at an average of $1,440 due to air travel and accommodations like hotels or property rentals.
Additional highlights from the WeddingWire 2019 Guest Study include:
- Roughly half of guests purchased a new outfit for the most recent wedding they attended and spent, on average, $155.
- Half of guests say it’s most convenient to RSVP online (53%). Mailing in a card is preferred by three-in-ten guests (29%), while 19% do not have a preference.
- Only 6% admit to RSVPing late or not at all—a lower than expected percentage as couples cite getting guests to RSVP as a top challenge for them, according to WeddingWire communications research*.
- When deciding whether or not to attend a wedding, top considerations for traveling guests include travel/flight options and costs for those flying (53%), and the venue location for those driving (39%).
October 19 Wedding Registries According to The Knot Registry Data
Couples have entertaining on the mind, with the top three most popular items seen on registries synced to The Knot Registry being the Crate and Barrel Tour red wine glasses, Crate and Barrel Tour white wine glasses and B. Smith® multipurpose server with coordinating tray.
“We love seeing what our couples are hoping to receive as gifts from their guests in order to start this next chapter of their lives together,” said Kristen Maxwell Cooper, Editor in Chief of The Knot. “The Knot Registry allows couples to include anything and everything on their registry, from kitchenware and other household items offered by our retail partners to cash funds for experiences, family planning for adoption, or big-ticket items like home renovations or a car.”
The average registry cost for couples getting married on October 19 is $3,210, with the top three most expensive gifts as follows:
- iRobot® Roomba® i7+ Wi-Fi® connected robot vacuum with auto dirt disposal ($999.99 from Bed Bath & Beyond)
- Outdoor Interiors 5-piece sling and eucalyptus patio dining set ($999.99 from Bed Bath & Beyond)
- Samsung 65” smart UHD TV in black ($997.99 from Amazon)
While tangible gifts may take the lead for most couples getting hitched on October 19, these couples also had 7,769 unique cash funds on The Knot Registry, which can be used for anything from honeymoon experiences to gym memberships, puppy adoption or home renovation funds. To date, October 19 couples have received $692,038 via their cash funds.
Each year, millions of couples turn to The Knot and WeddingWire to help plan their weddings. The brands offer planning and budgeting tools; content to spark inspiration; an all-in-one wedding gifting platform via The Knot Registry; and hundreds of thousands of local vendors with millions of consumer reviews to help couples make educated decisions when it comes to planning one of the most memorable days of their lives.
Using a mix of behavioral and survey data, The Knot and WeddingWire partnered to analyze couples registered on their sites who are getting married in 2019—including their wedding registries and guest insights—to provide a comprehensive view of the most popular wedding day of 2019. Findings were derived using the WeddingWire 2019 Guest Study, a national survey among roughly 1,000 US adults age 22-54 who have attended at least one wedding in the past year; on-site registration data; and insights gathered from couples with registries on The Knot married on October 19, 2019.
*WeddingWire Communications Research, 2018. N=790.
About The Knot
The Knot is the nation’s leading multiplatform wedding resource offering a seamless, all-in-one planning experience—from finding inspiration and local vendors to creating and managing all guest experiences, wedding registries and more. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding planning website TheKnot.com and #1 iOS and Android mobile app The Knot Wedding Planner, The Knot national and local wedding magazines, and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. Visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
WeddingWire, Inc. is a trusted global online marketplace, connecting consumers with local wedding professionals and a suite of comprehensive tools that make wedding planning easier. Operating within a $250 billion industry, WeddingWire helps 16 million users every month find the right team of wedding professionals to personalize and pull off their special day. Consumers around the world are able to read more than 5 million vendor reviews and search, compare and book from a directory of over 500,000 vendors local to them. Founded in 2007, the WeddingWire portfolio serves couples and wedding professionals across 15 countries in North America, Latin America, Europe and Asia. The company is headquartered in Washington, DC with international headquarters in Barcelona, Spain. Visit WeddingWire online at WeddingWire.com and follow on social media at Facebook.com/WeddingWire and @WeddingWire on Instagram, Twitter and Pinterest.
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SOURCE: The Knot
Copyright Business Wire 2019.
PUB: 10/15/2019 09:00 AM/DISC: 10/15/2019 09:01 AM