Hints on how to have same-sex couples reach out to you. See full story
Hints on how to have same-sex couples reach out to you. See full story
Opinions on the latest trend in wedding photography. Full story here
Improving your work with personal projects. Full story here
Four ways to refine and tweak your skillset. Read full story
Ideas for your social media marketing plan. Full story here
Strategies to prevent lasting damage to your reputation. Read full story
Staging events together that are equal parts workshop, social gathering, and business booster, several small business owners are successfully making new connections. See full story
Some possible reasons why… Full story here
A massive roundup of social media experts yielded information you cannot go without. Read article here
Knowing the difference between the two is imperative to help grow your business. Full story here
Wedding photography demands have changed over the years, and a second shooter can make all the difference in the world. Full story here
Eight myths debunked. See full story
Advice on how best to get your business noticed. Having a fantastic portfolio doesn’t guarantee success. See full story
Ways to use the royal nuptials to drum up business. Read more here
Everyone and their mother seems to have a great camera on hand nowadays. What’s a wedding pro to do? Read more here
Pizza-loving couples unite! Full story here
Wedding show booths can be a valuable tool in marketing and winning clients. See full story here
A couple can get married without dresses, tuxedos, caterers, or photographers, but they cannot get married without an officiant. As an officiant, you are in the enviable position of providing the only wedding-related service that is not discretionary. In spite…
An overwhelming schedule seems to be the hallmark of the small business owner. Here are some tips to help avoid that feeling that you cannot get all your tasks done!: Read more here
Sell more. Sell better. Sell in person. In spite of the wealth of wedding planning resources available online, the vast majority of couples will not make a major purchase decision for their wedding without a face-to-face meeting. An exhibit at…
Will my wedding be ruined? With every decision an engaged couple makes, they are thinking ‘Is this decision going to ruin our wedding?’ What if no one dances? What if my dress or tuxedo doesn’t fit? What if my pictures…
The great thing about the wedding business is that you have a brand new pool of prospective customers every year. The bad thing about the wedding business is that you have a brand new pool of prospective customers every year….
Why is your company so great? You might think that there are dozens of reasons why your company is great, but in reality, only two or three of these reasons really matter to your customers. The reasons that are important…
Selling to an engaged couple is different! Selling to an engaged couple is different than selling to any other type of customer. The couple generally does not have a complete grasp of what they need, how much it costs, or…
How many people see your ad or go to your website and then immediately say “I want to book, where do I send the money?” Probably never. Why do your marketing materials exist? If you think that they are designed…
They are ALWAYS going to your website first! There are many ways for a prospective customer to find you. Perhaps they received a referral, saw you at a wedding show, or saw your ad in a bridal magazine. Regardless of…
There are three tiers of success in the wedding business, and you must master all three to be successful. Just as with a wedding cake, the tiers build on each other. Tier #1: Marketing The first tier is marketing, and…
The wedding planning season Just as there are wedding seasons, there are wedding planning seasons. 25 percent of engagements happen between Christmas and New Year’s Day, and another 12 percent happen on Valentine’s Day. There are certain times of the…
It’s amazing how many wedding professionals make it difficult to be contacted by the prospective customer. Is your phone number hidden away on your contact page? Is your email address only found on the back of your brochure? Don’t make…
1. Only low-budget brides go to wedding shows. The primary audience of a wedding show is the middle 80 percent of the wedding budget spectrum. Couples with the lowest 10 percent and the highest 10 percent of wedding budgets don’t attend in any…
