How and why to grow your Twitter universe. Read more here
How and why to grow your Twitter universe. Read more here
Information on how best to optimize your Facebook ads. Read full story
If you use and/or rely on social media for your business, last Thursday’s outage should have been an eye-opener. Here are the lessons to be gleaned from the “black out”. Read more here
Ways to effectively use social media marketing to gain new customers. See full story
Tips on how to promote your brand to your target audience. Read more here
Facebook isn’t the only game in town. See full story
SEO 101. Read full story here
Forbes Communication Council discusses the trends they see coming for this year. See full story
New tactics for small business marketing are emerging – here’s how to explore all avenues. Read full story
Anete Lusina discusses how an overly filtered representation of your work could be detrimental. Full story here
Per a study by Wyzowl, 87 percent of businesses now use video as a part of their marketing strategy. Read full story
Their pros and cons… See full story
Certain brands don’t acclimate well to certain marketing tactics. Here’s how to determine whether or not yours does. Read more here
Here are five digital marketing trends business owners can expect to see this year. See full story
There is a boom in vertical videos. Here’s why. Read full story
Reasons why brands need a solid conversational marketing plan in today’s world. See full story
Hints and information on selling an elaborate wedding plan. Read full story
If you have a tight budget, try these ideas to boost your business. Read more here
A handy checklist to optimize your business page. See full story
Some of the most popular and well done social media blogs that you need to know about. Read full story
Hints on how best to proceed with marketing on this social media giant. See full story
Avoid wasting money needlessly. Here’s how. See full story
The fact that SEO “rules” change constantly don’t make it easy for any business to keep up. Here are some tips for this year’s predicted trends and what to look for. See full story
A quick read to keep up with the latest important developments. Full story here
When consumers read these reviews, they place themselves in the situation being described. Read more here
An independent social media advisor gives his thoughts on what brands should avoid in 2019. Full story here
The advantages to link-building and how to successfully drive traffic to your site. Read more here
With Instagram having 1 billion monthly active users worldwide, it’s a good idea to utilize the best tools available to ensure your success. Read full story here
Here’s the number one step. Read more here
93% of marketers claim that they have new customers, courtesy of videos. See full story
Phone calls are projected to come back into fashion. Is your business ready for it? See full story
Follow these accounts to see how to use social media to your greatest advantage. Read more here
Social media can be helpful with marketing endeavors, but there are two other more valuable things to do first. Read more here
The philosophy and basic theories of marketing remain the same, despite the many changes. Full story here
If you want to stay out of trouble, here are some definite mistakes to avoid. See full story
A new Animoto survey released its consumer and marketer trends report indicating video ads are the top way that consumers find out about a new brand. Read more here
Four important insights into marketing to this important up-and-coming generation. See full story
Six tips on what to do. Read full story
Five tips to help generate both sales and success on Instagram. Read full story
Why and how you need to prioritize your social media planning. Read more here
Only 48 percent of marketers attribute any return on investment in social media according to the Data and Marketing Association. Full story here
Four tips to building a bigger and better business. Read story here
There are a plethora of fake holidays created for marketing purposes, but there are at least five that stand out from the rest. Read full story
Ways to make a thorough analysis of your marketing plan. Full story here
Ten powerful ways social media can benefit you if you’re beginning a business or expanding one. Full story here
Competing on price is not the only way to bring in customers. Full story here
How to attract LGBTQ couples now that the competition for their business is more fierce. Full story here
The network’s head of enterprise sales-marketing solutions on how to deliver a great professional profile. Read more here
Five tips for creating relevant content for your audience. Full story here
Learn from the experiences of Rosey Blair, who published a series of Instagram stories, with more than 250 thousand people tuning in. Full story here
A guide to understanding how the different social media profiles work and how to prioritize the ones that will fit your business best. Full story here
Buffer partnered with BuzzSumo to create one of the largest studies of 2018. Here’s what they learned. Read more here
85% of consumers trust online reviews as much as personal recommendations. Here’s how to leverage that power. Read full story
Overwhelmed by the amount of social media work you have to do? These five tips may help. Full story here
Social media ranks among the bottom of the five industries measured by the American Customer Satisfaction Index’s 2018 E-Business Report. This article lists the key takeaways on what consumers like and dislike. Read full story
Google denies much association between the two, but here are some ways a strong social media presence helps your SEO. Read story here
No matter the size of your business, the time has come to start using big data for constructive purposes, particularly on social media. Full story here
A necessity for business, social media marketing is here to stay. Here are some relevant tips for your small business. Read full story
“The ROI of Social Media” reviews the efficacy of social media marketing. Full story here
The essentials for finding success in content marketing. Full story here
Technology is impersonal, so building relationships with clients, influencers, and competitors still remain the key to a successful enterprise. Full story here
Per a new survey by Kabbage Inc., a global financial services, technology, and data platform company which serves small businesses, marketing remains the most underinvested area among small business owners. See full story
How to provide value and succeed despite the competition. View rest of story
Bernadette Smith, of 14 Stories and The Gay Wedding Institute, gave a talk explaining gay trends in the wedding travel industry. Read more here
Three businesses in particular rode the wedding wave with creativity. See full story
Four tips to assist you in maintaining a good rep. Full story here
Advice on digital marketing. Full story here
Why giving up your day job is not the best plan when you’re starting your dream business. See full story
An opinion piece by Shelly Mantovani. Full story here
Making the most of a golden opportunity. Read full story
Alan Berg describes how best to not overwhelm your clients. See full story
Tips on what to do when you find you’ve made a pricing error. Read full story
Hints on how to have same-sex couples reach out to you. See full story
Opinions on the latest trend in wedding photography. Full story here
Improving your work with personal projects. Full story here
Four ways to refine and tweak your skillset. Read full story
Ideas for your social media marketing plan. Full story here
A how-to guide for the savvy jeweler. See more here
Strategies to prevent lasting damage to your reputation. Read full story
Staging events together that are equal parts workshop, social gathering, and business booster, several small business owners are successfully making new connections. See full story
Some possible reasons why… Full story here
A massive roundup of social media experts yielded information you cannot go without. Read article here
Knowing the difference between the two is imperative to help grow your business. Full story here
Wedding photography demands have changed over the years, and a second shooter can make all the difference in the world. Full story here
Eight myths debunked. See full story
Advice on how best to get your business noticed. Having a fantastic portfolio doesn’t guarantee success. See full story
Ways to use the royal nuptials to drum up business. Read more here
Everyone and their mother seems to have a great camera on hand nowadays. What’s a wedding pro to do? Read more here
Pizza-loving couples unite! Full story here
Wedding show booths can be a valuable tool in marketing and winning clients. See full story here
A couple can get married without dresses, tuxedos, caterers, or photographers, but they cannot get married without an officiant. As an officiant, you are in the enviable position of providing the only wedding-related service that is not discretionary. In spite…
An overwhelming schedule seems to be the hallmark of the small business owner. Here are some tips to help avoid that feeling that you cannot get all your tasks done!: Read more here
Sell more. Sell better. Sell in person. In spite of the wealth of wedding planning resources available online, the vast majority of couples will not make a major purchase decision for their wedding without a face-to-face meeting. An exhibit at…
Will my wedding be ruined? With every decision an engaged couple makes, they are thinking ‘Is this decision going to ruin our wedding?’ What if no one dances? What if my dress or tuxedo doesn’t fit? What if my pictures…
The great thing about the wedding business is that you have a brand new pool of prospective customers every year. The bad thing about the wedding business is that you have a brand new pool of prospective customers every year….
Why is your company so great? You might think that there are dozens of reasons why your company is great, but in reality, only two or three of these reasons really matter to your customers. The reasons that are important…
Selling to an engaged couple is different! Selling to an engaged couple is different than selling to any other type of customer. The couple generally does not have a complete grasp of what they need, how much it costs, or…
How many people see your ad or go to your website and then immediately say “I want to book, where do I send the money?” Probably never. Why do your marketing materials exist? If you think that they are designed…
They are ALWAYS going to your website first! There are many ways for a prospective customer to find you. Perhaps they received a referral, saw you at a wedding show, or saw your ad in a bridal magazine. Regardless of…
There are three tiers of success in the wedding business, and you must master all three to be successful. Just as with a wedding cake, the tiers build on each other. Tier #1: Marketing The first tier is marketing, and…
