Ways to make a thorough analysis of your marketing plan. Full story here
Ways to make a thorough analysis of your marketing plan. Full story here
Ten powerful ways social media can benefit you if you’re beginning a business or expanding one. Full story here
Competing on price is not the only way to bring in customers. Full story here
How to attract LGBTQ couples now that the competition for their business is more fierce. Full story here
The network’s head of enterprise sales-marketing solutions on how to deliver a great professional profile. Read more here
Five tips for creating relevant content for your audience. Full story here
Learn from the experiences of Rosey Blair, who published a series of Instagram stories, with more than 250 thousand people tuning in. Full story here
A guide to understanding how the different social media profiles work and how to prioritize the ones that will fit your business best. Full story here
Buffer partnered with BuzzSumo to create one of the largest studies of 2018. Here’s what they learned. Read more here
85% of consumers trust online reviews as much as personal recommendations. Here’s how to leverage that power. Read full story
Overwhelmed by the amount of social media work you have to do? These five tips may help. Full story here
Social media ranks among the bottom of the five industries measured by the American Customer Satisfaction Index’s 2018 E-Business Report. This article lists the key takeaways on what consumers like and dislike. Read full story
Google denies much association between the two, but here are some ways a strong social media presence helps your SEO. Read story here
No matter the size of your business, the time has come to start using big data for constructive purposes, particularly on social media. Full story here
A necessity for business, social media marketing is here to stay. Here are some relevant tips for your small business. Read full story
“The ROI of Social Media” reviews the efficacy of social media marketing. Full story here
The essentials for finding success in content marketing. Full story here
Technology is impersonal, so building relationships with clients, influencers, and competitors still remain the key to a successful enterprise. Full story here
Per a new survey by Kabbage Inc., a global financial services, technology, and data platform company which serves small businesses, marketing remains the most underinvested area among small business owners. See full story
How to provide value and succeed despite the competition. View rest of story
Bernadette Smith, of 14 Stories and The Gay Wedding Institute, gave a talk explaining gay trends in the wedding travel industry. Read more here
Three businesses in particular rode the wedding wave with creativity. See full story
Four tips to assist you in maintaining a good rep. Full story here
Advice on digital marketing. Full story here
Why giving up your day job is not the best plan when you’re starting your dream business. See full story
An opinion piece by Shelly Mantovani. Full story here
Making the most of a golden opportunity. Read full story
Alan Berg describes how best to not overwhelm your clients. See full story
Tips on what to do when you find you’ve made a pricing error. Read full story
Hints on how to have same-sex couples reach out to you. See full story
Opinions on the latest trend in wedding photography. Full story here
Improving your work with personal projects. Full story here
Four ways to refine and tweak your skillset. Read full story
Ideas for your social media marketing plan. Full story here
A how-to guide for the savvy jeweler. See more here
Strategies to prevent lasting damage to your reputation. Read full story
Staging events together that are equal parts workshop, social gathering, and business booster, several small business owners are successfully making new connections. See full story
Some possible reasons why… Full story here
A massive roundup of social media experts yielded information you cannot go without. Read article here
Knowing the difference between the two is imperative to help grow your business. Full story here
Wedding photography demands have changed over the years, and a second shooter can make all the difference in the world. Full story here
Eight myths debunked. See full story
Advice on how best to get your business noticed. Having a fantastic portfolio doesn’t guarantee success. See full story
Ways to use the royal nuptials to drum up business. Read more here
Everyone and their mother seems to have a great camera on hand nowadays. What’s a wedding pro to do? Read more here
Pizza-loving couples unite! Full story here
Wedding show booths can be a valuable tool in marketing and winning clients. See full story here
A couple can get married without dresses, tuxedos, caterers, or photographers, but they cannot get married without an officiant. As an officiant, you are in the enviable position of providing the only wedding-related service that is not discretionary. In spite…
An overwhelming schedule seems to be the hallmark of the small business owner. Here are some tips to help avoid that feeling that you cannot get all your tasks done!: Read more here
Sell more. Sell better. Sell in person. In spite of the wealth of wedding planning resources available online, the vast majority of couples will not make a major purchase decision for their wedding without a face-to-face meeting. An exhibit at…
Will my wedding be ruined? With every decision an engaged couple makes, they are thinking ‘Is this decision going to ruin our wedding?’ What if no one dances? What if my dress or tuxedo doesn’t fit? What if my pictures…
The great thing about the wedding business is that you have a brand new pool of prospective customers every year. The bad thing about the wedding business is that you have a brand new pool of prospective customers every year….
Why is your company so great? You might think that there are dozens of reasons why your company is great, but in reality, only two or three of these reasons really matter to your customers. The reasons that are important…
Selling to an engaged couple is different! Selling to an engaged couple is different than selling to any other type of customer. The couple generally does not have a complete grasp of what they need, how much it costs, or…
How many people see your ad or go to your website and then immediately say “I want to book, where do I send the money?” Probably never. Why do your marketing materials exist? If you think that they are designed…
They are ALWAYS going to your website first! There are many ways for a prospective customer to find you. Perhaps they received a referral, saw you at a wedding show, or saw your ad in a bridal magazine. Regardless of…
There are three tiers of success in the wedding business, and you must master all three to be successful. Just as with a wedding cake, the tiers build on each other. Tier #1: Marketing The first tier is marketing, and…
The wedding planning season Just as there are wedding seasons, there are wedding planning seasons. 25 percent of engagements happen between Christmas and New Year’s Day, and another 12 percent happen on Valentine’s Day. There are certain times of the…
It’s amazing how many wedding professionals make it difficult to be contacted by the prospective customer. Is your phone number hidden away on your contact page? Is your email address only found on the back of your brochure? Don’t make…
1. Only low-budget brides go to wedding shows. The primary audience of a wedding show is the middle 80 percent of the wedding budget spectrum. Couples with the lowest 10 percent and the highest 10 percent of wedding budgets don’t attend in any…
